Vape Co. to pay $51M over youth ad blitz, mass. AG says

Vape Co. to pay $51M over youth ad blitz, mass. AG says

According to a recent announcement, e-cigarette seller, Eonsmoke, is to pay almost $51 million as settlement after Massachusetts Attorney General Maura Healy brought civil claims against the e-cigarette company for illegally marketing flavored nicotine pods to underage consumers.

According to the attorney general’s office, the New Jersey-based vaping company had designed its sweetened nicotine pods to be compatible with the popular vaping pens from Juul, while making them easily concealable by using designs such as fitness bands or common USB drives. The designs were made to appeal to minors.

The settlement of the case will draw from two parties: Eonsmoke LCC with $50 million to the state, and the company’s co-owners, Gregory Grishayev and Michael Tolmach, with another $750,000. Maura Healy’s office alleges that Eonsmoke, which dissolved in 2020, has violated the state's consumer laws by targeting minors of age in ads for their vaping products on social media.

In the Thursday announcement, Healy stated, “Eonsmoke coordinated a campaign that intentionally targeted young people and sold dangerous and addictive vaping products directly to minors through their website. […] We were the first to take action against this company and its owners, and today we are holding them accountable and permanently stopping them from conducting these illegal practices in our state”.

Complaints filed by Healy’s office in 2019 and 2020 stated that Eonsmoke’s vaping products were pushed to underage consumers of social media platforms, such as Snapchat, Instagram and YouTube. Their youth-targeted ads containing a variety of popular culture references, as well as celebrity endorsements, social media influencers, and internet memes that disregarded or downplayed the nicotine in vaping products.

Eonsmoke was also forced by the U.S. Food and Drug Administration to pull almost 100 of its vaping products from sale given a lack of proper authorization to market them.

Share

Litigation Updates

Vape Co. to pay $51M over youth ad blitz, mass. AG says

December 16, 2021

December 16, 2021

Vape Co. to pay $51M over youth ad blitz, mass. AG says

Juul Urges Federal Judge to Select School Districts as First Two MDL Bellwether Trials

November 2, 2021

November 2, 2021

Juul Urges Federal Judge to Select School Districts as First Two MDL Bellwether Trials

New Mexico E-Cigarette Shop Hit with $2.5 million Jury Verdict for Defective Lithium-Ion Battery

October 15, 2021

October 15, 2021

New Mexico E-Cigarette Shop Hit with $2.5 million Jury Verdict for Defective Lithium-Ion Battery

E-Cigarettes, Including JUUL, Under Review and Potentially Banned

September 20, 2021

September 20, 2021

E-Cigarettes, Including JUUL, Under Review and Potentially Banned

Chicago Files E-Cigarette Lawsuit Over Flavored Tobacco After New Tobacco Regulations

February 2, 2021

February 2, 2021

Chicago Files E-Cigarette Lawsuit Over Flavored Tobacco After New Tobacco Regulations

Juul, Altria Must Face Public Nuisance and Negligence Claims

October 27, 2020

October 27, 2020

Juul, Altria Must Face Public Nuisance and Negligence Claims

CLIENT REVIEWS

quotation
Tom Lewis

TorHoerman Law was responsible for handling a medical case for our family. I was extremely impressed with their professionalism and ability to react quickly. They also did a nice job keeping us updated with the case throughout the process. This was the first time experiencing a situation like this and Tor Hoerman law did an excellent job from start to finish.

quotation
Jordan Terry

TorHoerman Law is an extraordinary law firm – a firm that truly makes the client’s best interests the primary concern. Their team of personal injury lawyers are experienced, personable, and well versed in a range of litigation areas. They are supported by a dedicated team of staff that are as equally friendly and helpful. I would recommend TorHoerman Law for any personal injury litigation needs.

quotation
Dave Woodley

All of my questions were answered quickly and in a way I could understand. Steve and the entire staff were friendly and professional.

quotation
Jordan Butler

I highly recommend this law firm! The attorneys and staff at THL worked hard, communicated every step of the process, kept me well informed at all times, and exceeded all expectations! The staff is kind, considerate, professional, and very experienced. Look no further, call now!

quotation
Maddy Moeller

Top-notch, hardworking attorneys!

quotation
Karen Hersman

A wonderful and professional legal team. They helped me when I needed expert legal representation! Thank you TorHoerman Law!

quotation
Angel Truesdale

They contacted me the next day. Very nice people!

quotation
Paul Graegin

The firm went above and beyond. Thank you for everything.

quotation
Carie Terry

The attorneys at THL were extremely helpful with the legal aspects of setting up my small business.

THANK YOU FOR YOUR MESSAGE

One of our associates will follow up with you shortly