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Juul Lawsuit E-cigarettes Linked to Dangerous Health Risks

JUUL Lawsuit / E-cigarette Lawsuit: E-Cigarettes Linked to Popcorn Lung & Other Health Risks

If you are a Juul user, or use any other form of e-cigarettes, and have developed any injuries associated with traditional cigarette use, such as cancer, or if you have developed bronchiolitis obliterans (popcorn lung), contact TorHoerman Law today for a free no-obligation consultation for your potential Juul lawsuit or e-cigarette lawsuit.

Litigation Updates

FDA Seeks Marketing Info From More E-Cig Makers

October 16, 2017 - The U.S. Food and Drug Administration on Friday asked 21 e-cigarette companies, including the makers and importers of Vuse Alto and Myblu, to cough up information about whether more than 40 products are being illegally marketed.

This comes amid claims from consumers that the e-cigarette companies are using tactics to market their products to underage teenage consumers. Juul labs recently came under heat for potential illegal marketing practices, leading the FDA to conduct a full review of the manufacturers marketing practices. If found in contention with the rules and regulations of marketing, these companies could find their products removed from the US market all together.

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FDA Conducts Surprise Inspection on Juul Labs Headquarters

October 2, 2018 - The FDA seized more than 1,000 documents from Juul Labs headquarters in San Francisco in a surprise inspection. The inspection “followed a request in April for documents that would help the agency better understand the high rates of use and appeal among youth of Juul products.”

According to a report by the Center for Disease Control and Prevention, Juul sales surged between 2016 and 2017. Retail sales data published in JAMA found that Juul’s sales increased from 2.2 million devices sold in 2016 to 16.2 million in 2017, with many of those customers being under the age of 18. The FDA said the surprise inspection was conducted because of a particular interest in whether Juul deliberately marketed to minors.

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What is Juul?

Juul – manufactured by Juul Labs – is the popular new USB-shaped smoking device that has recently captivated the e-cigarette market. Its sleek concealable shape and an array of flavors make it the favored choice for both adult and teen smokers. But contrary to Juul Labs’ claims that “Juuling” is a safe alternative to smoking cigarettes, recent studies have found that Juul and other e-cigarettes actually expose users to a number of dangerous health risks commonly associated with cigarettes. Researchers have also found links to risks not commonly associated with traditional cigarettes, such as e-cigarette users’ higher likelihood of developing bronchiolitis obliterans (more commonly referred to as “popcorn lung”). While research into Juul is still in its early stages, experts are already warning personal injury law firms, such as TorHoerman Law, to be prepared for a future massive influx of e-cigarette lawsuits. With the continued rise in Juul’s popularity, paralleled by continued research illustrating Juul’s health risks, a Juul lawsuit is an unfortunate likelihood.

If you use Juul or any other form of e-cigarettes, we urge you to read the following information as well as conduct your own research on Juul dangers before you continue using these products.


E-Cigarettes & Juul’s Rising Popularity

E-cigarettes have become extremely popular just in recent years, with E-cigarette use increasing 10-fold between 2011 and 2016. Juul currently holds more than 50% of shares in the e-cigarette market – a major market that is expected to be worth $86.43 billion by 2025 – making it by far the most popular e-cigarette available to consumers, with futures expected to reach $43+ billion.


Is Juul Bad for You?

There are a number of factors that can be attributed to Juul’s ability to break through the flooded e-cigarette market and establish itself as the leading brand for e-cigarettes, but the largest contributing factor is Juul Labs’ successful ‘healthy alternative’ advertising campaign.

Through the campaign, Juul Labs advertises its staple product as a safe alternative to traditional cigarettes, and an effective way to quit smoking. The manufacturer boasts that Juul does not contain the many toxins and chemicals that are found in cigarettes, so Juul users do not have to worry about being exposed to the health risks associated with those chemicals – and that’s true. Juul does not contain the same dangerous chemicals as traditional cigarettes do, making users less likely to develop injuries associated with those chemicals specifically found in cigarettes.

But while the e-liquid in Juul pods may contain less harmful chemicals, the concentration of nicotine in each Juul pod is cause for concern.


How Much Nicotine is in a Juul / How Much Nicotine is in E-cigarettes?

Juul and e-cigarettes put users at risk of developing injuries associated with nicotine use. Because, although some users are unaware, Juul pods do actually contain high quantities of nicotine. In general, e-cigarettes contain a lower dose of nicotine, ranging from 6 to 30 milligrams of nicotine per millilitre of liquid. Juul contains a much higher concentration of nicotine: 59 milligrams of nicotine per millilitre of liquid.

In fact, according to Juul Labs, one Juul pod contains about the same amount of nicotine as one pack of cigarettes. Experts argue that a Juul pod actually contains more nicotine than a pack of cigarettes because some of the nicotine in cigarettes is lost to filtration, whereas the nicotine released in a Juul pod is unadulterated by filtration – Juuls don’t have filters. This high dose of nicotine puts users at risk of both nicotine-related injuries and nicotine addiction.

Although Juul is advertised as both a safe alternative to cigarettes and an effective way to quit smoking, neither of these claims are actually supported by fact.

There is no evidence to support the claim that Juul is a reliable tool for quitting smoking – on the contrary, Juul contains as much, if not more nicotine than cigarettes. Because nicotine is the substance responsible for giving cigarettes their addictive nature, there is no reason to believe that Juul will help alleviate addiction. Some other e-cigarette brands offering lower mg/ml of nicotine may be more beneficial in lowering nicotine dependence.


Are E-Cigarettes Bad For You?

Like Juul, e-cigarette manufacturers often advertise their products as being a safe alternative to cigarettes; free of the many harmful chemicals found in cigarettes. However, what most e-cigarette companies fail to warn consumers of is that their products contain diacetyl: a chemical that, if vaporized, is highly toxic and can have detrimental health effects to those who are exposed to its vapors. The most common injury associated with diacetyl vapor exposure is bronchiolitis obliterans (popcorn lung), a rare condition that damages your lungs small airways, making it difficult to breathe and causing individuals to experience aggressive coughing spirts. If untreated, popcorn lung can degenerate into total respiratory collapse, which can be fatal.

In its natural form, diacetyl is a harmless additive, used to enhance the flavoring of e-liquids. But when heated in an e-cigarette, diacetyl is transformed into its hazardous vaporized state.

Unlike many other e-cigarette devices, Juul products do not contain diacetyl. So users do not need to worry about developing popcorn lung as a result of Juuling.

So, the health risks of e-cigarettes differ depending on which brand you choose. If you choose to Juul, you are choosing to use a product that has a higher concentration of nicotine than normal cigarettes but does not contain dangerous diacetyl vapors. If you choose to use most other e-cigarettes, you are choosing a product that has a lower concentration of nicotine compared to cigarettes, but you are likely also putting yourself at risk of developing popcorn lung. Either way, you are still putting your health at risk.

Cigarettes are bad for you – but e-cigarettes are by no means a lesser of two evils. E-cigarettes, be it Juul or any other popular brand, still put you at risk of developing a serious and potentially fatal injury.

If Juul and other e-cigarettes are still dangerous, why have the number of users been steadily increasing over time?

E-cigarettes feature two characteristics that make them appealing to smokers: enticing flavors that cut out the “bad taste” of cigarettes (1) and a concealable shape that allows them to be smoked virtually anywhere (2).


Juul Flavors / E-Cigarette Flavors

Juul offers users a range of enticing flavors, such as fruit medley, mango, cool cucumber, and crème Brulee. These flavors not only taste better but also reduce some of the social stigmas of smoking by eliminating the smoking odor. Federal law prohibits cigarette companies from selling flavored tobaccos, citing flavor’s appeal to youth smokers. But Juul and other e-cigarettes are able to circumnavigate these laws because they are not technically selling a flavored tobacco, but rather a flavored e-liquid containing nicotine. A number of advocacy groups are currently challenging e-cigarette manufacturers’ ability to offer flavors in the US legal system, but at this time flavors are still available to consumers.

The presence of diacetyl in e-liquids is due to these flavors. While not all flavors include diacetyl, many do. Diacetyl is most prevalent in both sweet and buttery flavors: flavors like butterscotch, coffee, candy, peppermint, and chocolate.


E-cigarettes & Juul are Easily Concealable

E-cigarettes vary in shape, size, and design. But most e-cigarettes are either small enough to conceal from others or they designed to look more like an electronic device than a smoking apparatus. Either way, it is hard for most non-users to distinguish an e-cigarette for what it really is. E-cigarettes almost never give off a smoky aroma. Almost all e-cigarette exhalants are waterbased, so they put off a “cloud” of what is essentially water vapor. For these reasons, e-cigarettes are easier to conceal and their use in public is more socially accepted.

Juul distinguishes itself from other e-cigarettes because it is the most easily concealable of all e-cigarettes. Juul’s sleek shape is often confused with a USB-drive and the fact that it is charged using a USB outlet only further aids to this confusion. The device is small enough to fit in the closed palm of a person’s hand, unlike most other e-cigarettes which are much larger. Juul vapor is water-based and almost completely odorless, so users can smoke it indoors, in public, or in group settings without other’s noticing.


Teenagers and Juul

Juul’s sleek & concealable shape, a range of enticing flavors, odorless vapor exhalant, and mischaracterization as a healthy alternative to cigarettes has led it to become the name-brand of e-cigarettes. Juul has helped to end the social stigmas surrounding smoking.

This is unfortunate, especially for the anti-smoking advocacy groups who have been on a decades’ long mission to build those social stigmas around smoking. Those stigmas were built on a foundation that attacked the health effects of cigarettes, cigarettes off-putting smell, and the dangers of secondhand smoke. Juul Labs claims to offer a solution to all of these issues: Their product is supposedly safe, odorless, and there is no secondhand smoke.

Unfortunately, the demographic that seems to be most susceptible to this false advertising are teenagers. Until recently, nicotine use amongst teens had been on a steady decline since the mid-1990’s. But with the introduction of Juul and other e-cigarettes, nicotine use is once again on the rise amongst teens.

At least 11% of middle school and high school students admit to using Juul.

According to an analysis from the Centers for Disease Control and Prevention and the Food and Drug Administration, around 33% of these teen users say that the availability of flavors is the main reason that they use this product. Another 39% attributed their use to a family member or friend who also used them. 17% claimed that they used Juul products because they believed them to be less harmful than other forms of tobacco – and the misconceptions about the health risks associated with Juul / e-cigarettes are rampant in the teenage demographic.

In fact, a majority of youth e-cigarette users think they vaped only flavoring, not nicotine, the last time they used an e-cigarette, according to a study conducted at the University of Michigan. Another study, conducted by the Truth Initiative, found that 63% of Juul users between 15 and 24 years old did not know that the product always contained nicotine – a chemical known to be harmful to adolescent brain development.


But Why are Teens using Juul?

Juul Labs has come under scrutiny by a number of advocacy groups who claim that Juul’s advertising campaign is aimed towards teens. The advocacy groups cited bright colors, youthful imagery, paired with fruity flavors offered by Juul – all of which they believe is an effort to hone in on the youth market.

Juul has also become something of a social phenomenon, taking over social media platforms, such as Instagram, which is popular with youth culture. On any given platform, you can find trending hashtags like #DoItForTheJuul, where teens post images of themselves using Juul and other e-cigarettes.

Juul’s concealable shape and odorless fume exhalant also make it attractive to teens, who have found it easy to use at home, in public, and even in school, under the watchful eye of adults.

Matt Myers, head of the Campaign for Tobacco-Free Kids, says that the youth’s fascination with Juul and e-cigarettes could quite possibly develop into a future health catastrophe – a whole generation of young adults could become addicted to nicotine for life.


Juul Lawsuit / E-cigarette Lawsuit

Personal injury attorneys are preparing for a high frequency of Juul lawsuit cases & e-cigarette lawsuit cases, which are expected to begin building over the next few years. Juul lawsuits/e-cigarette lawsuits will range from diacetyl related injuries, smoking-related injuries, to false advertising and failure to warn consumer cases.

Currently, TorHoerman Law is filing e-cigarette lawsuit cases for any individuals who e-cigarettes and, as a result, developed bronchiolitis obliterans (popcorn lung). If you used Juul or another e-cigarette and suffered any injury besides popcorn lung, TorHoerman Law will still take your information, though we are not filing these lawsuits at this time.

For a free no-obligation Juul lawsuit/e-cigarette lawsuit case consultation, contact the offices of TorHoerman Law today. One of our experienced investigation team members would be happy to discuss your potential Juul lawsuit/e-cigarette lawsuit, free of charge.

+ - References

“Global E-Cigarette and T-Vapor Market to Reach $86.43 Billion by 2025, Reports BIS Research.” PR Newswire: News Distribution, Targeting and Monitoring,

“Morbidity and Mortality Weekly Report (MMWR).” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 15 Feb. 2018,

Truth Initiative. “63% Of Youth Are Unaware That JUUL e-Cigarettes Contain Nicotine.” Truth Initiative, Truth Initiative, 26 June 2018,


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